05/17/06 You cannot put a revolution and its motives into few words...
Actually Adobe continues the Publishing revolution like so many times before, with applications and technologies, like last year during the first "Adobe Live Days", with Creative Suite 2.
This time Adobe did not exactly come with new products into the light of day. The recent acquisitions and the challenge of technological integration up to now into the flagship-product Creative Suite 2 have hindered this. The acquisition of Macromedia especially raised many questions. Speculations about the future of Freehand, Dreamweaver, Golive and Framemaker were answered in the American manner. Turning Players. Golive, Freehand and Framemaker will continue their independent lives. The integration of Dreamweaver and especially Flash, into the Creative Suite 3, should be completed in early 2007. It was clearly noticeable that the Flash topic, as well as the Flash community, has attracted a very agile audience to the event. Some visionary ideas about how these technologies will combine with Adobe technologies to revolutionise the Publishers’ world, had the audiences of individual lectures taking notes furiously in shorthand. During the pauses, some people were seen wearing cardboard signs on their backs with the message “Flasher wanted”.
Believe it or not, the Flash revolution is living its own life already on mobile devices, such as the Sony PlayStation. Mobile device manufacturers already have complete Flash based user interfaces ready to roll out.
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| Fotos Andreas Buck | Adobe | Foto Urs Gamper | Gamper Media | |
One thing became very clear in Cologne, the boundaries between paper and electronic displays have been blown up and disappeared. Classical print-heavy Publishers are trying to find their way through combination options with applications, while the acceptance of workflow-automation has not been very strong, whereas the combination of pixels and vectors, output-reliability/print-quality assurance has interestingly taken on a key role.
So it isn’t surprising, that the over 3,500 visitors packed themselves in tightly and informed themselves comprehensively about the future of publishing. The multitude of function, combination and application possibilities required more than a simple explanation or a PDF displayed on a monitor. Some speakers like Erik Spiekermann with their views about what is and will be, drew large numbers of attendees. One bit of advice was, “Don’t stand still, do something”.
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Source oyen.de | Jörg Oyen Media Consultant | mail@oyen.de | +49 221 4696 515
lectorate Christiane Krüger